ICONBusinessStudents must combine business theory with real tourism and hospitality issues through reports, case studies, presentations and research.The final stage includes an independent tourism dissertation.

BA (Hons) Tourism and Business Management with Foundation Year

Simple overview of this programme

This programme combines tourism with business management. Topics include destination management, marketing, finance, tour operations, sustainable tourism, customer service, international hospitality, crisis management, leadership, strategy and entrepreneurship.

The degree uses case studies, presentations, a business start-up project and a tourism dissertation to connect academic learning with the industry.

Decision summary

Good fit for

people with experience or interest in tourism, hospitality, customer service, airports, events or other service environments.

Poor fit for

people who dislike customer-facing industries or want a general management degree without tourism and hospitality content.

Who this programme is for

You are interested in tourism, hospitality, customer experience and business.

You want to move from an operational role toward coordination or supervision.

You are comfortable with presentations, coursework and independent research.

You would benefit from a Foundation Year before the main degree.

What jobs can this programme lead to?

Realistic starting roles:

Hospitality Operations Assistant

Destination Promotion Assistant

Airport Visitor Support

Customer Service Coordinator

Front Office Supervisor

Digital Marketing Assistant

Growth path after experience:

Tour Operations Manager

Hospitality Manager

Destination Marketing Manager

Tourism Business Owner

Important note: The degree alone does not guarantee a job, a management position or a specialist title. English level, work experience, practical skills and labour-market conditions all matter.

Key programme information

Duration4 years (1 Foundation Year plus 3 degree years)

Foundation YearYes

LocationICON Campus, London

Study modeIn person

Class scheduleday, evening and weekend

Awarding bodyLincoln Bishop University

Teaching languageEnglish

Timing and classes

The programme runs for four years, including the integrated Foundation Year.

ICON lists in-person delivery with day, evening and weekend timetable options.

How difficult is this programme?

Students must combine business theory with real tourism and hospitality issues through reports, case studies, presentations and research.

The final stage includes an independent tourism dissertation.

Job market reality in the UK

Opportunities can exist across hospitality, customer service, tour operations, airports and destination marketing.

Management roles usually require sector experience, communication skills and a realistic start in operational, coordination or junior supervisory work.

What is the Foundation Year and how does it help?

The Foundation Year develops the academic and interpersonal skills needed for undergraduate study.

Successful completion leads directly to the Tourism and Business Management degree.

Main advantage of this programme

It applies broad business knowledge within a defined, international service industry.

Important points before choosing

Tourism and hospitality work can involve shifts, weekends, customer pressure and seasonal change.

Consider those working conditions as well as the academic content.